Some you win...

Electronic Arts must have thought all of their nightmares were being realised simultaneously. First of all the cover star of their all conquering golf computer game is found out for his salacious activities when away from home. Then shortly before the release of the massive FIFA franchise cover star Wayne Rooney is exposed as a love rat (again!) with allegations that he slept with a prostitute several times whilst his wife was pregnant.

A PR annus horribilis beckoned for the mighty software giant, that was until chirpy Northern Irishman Rory McIlroy made the rather brass necked suggestion that the world number one had lost his golfing mojo. On the eve of the Ryder Cup the press are full of stories of Rory vs Tiger, the big face off and as it happens the two stars who feature prominently on the cover of the latest golfing instalment from EA.

The EA Sports marketing team couldn't have dreamt of a better build up and they will be made up as I can foresee sales of the computer game going into overdrive over the coming weekend. Sadly, the reviews just were not strong enough to tempt me into shelling out on a copy, but come Friday I will be able to slip the new FIFA into my PS3, Wayne or no Wayne it is simply too good to miss!